Estética Essência

Orange and gray knitted beanie floating over a soft blue background.Black sport bottle with a bamboo lid placed on a gray surface, casting a soft shadow.
Iced coffee in a clear plastic cup with swirling milk and ice cubes splashing at the top.Green puffer jacket floating against a light gray background.Minimalist over-ear wireless headphones in a soft pink finish, shown floating against a neutral background with fabric ear cushions.Orange and gray knitted beanie floating over a soft blue background.Black sport bottle with a bamboo lid placed on a gray surface, casting a soft shadow.
Enhancing your natural beauty through holistic well-being
  • My role: Brand Designer & Visual Strategist
  • Duration: 1 week
  • Tools: Illustrator and Figma

A mindful approach to natural beauty

True beauty isn't about changing who you are; it's about honoring your essence.

Rooted in balance and serenity

A sanctuary for holistic self-care

Expert care for lasting results

10+
Specialized treatments
100%
Personalized care
5.0 ★
Client rating in Lisbon

Project Introduction

Estética Essência is a modern sanctuary in Lisbon that redefines traditional self-care by integrating it into a holistic well-being experience. Focused on enhancing natural beauty and the balance between body and mind, the space offers specialized services within a sophisticated and welcoming atmosphere. Its premium positioning caters to an audience that views personal care as an essential investment in health, ensuring natural, long-lasting results through a trusted and expert team.

The Challenge

The creative process began with the selection of an inspiration board that captured the essence of high-quality wellness: organic textures, a serene earthy palette, and a balance between modern minimalism and classic understatement. The challenge was to translate this sensory atmosphere into a cohesive brand identity that conveyed a sense of refinement while remaining deeply human, ensuring a visual language that resonated with clients seeking a ritual of renewal, not just a service.

Design Process

Branding & Identity

  • Mission: To enhance individual beauty and well-being through professional excellence and a welcoming touch.
  • Vision: To be Lisbon’s premier aesthetic sanctuary, synonymous with natural beauty and trusted care
  • Values: Natural Beauty, Sophistication, Trust, and Holistic Care.

Verbal Identity

  • Voice & Tone: A welcoming, confident, and inspiring voice that remains consistently premium and sophisticated.
  • Communication Style: Focused on enhancing existing beauty and the sensory experience of well-being.

Visual Identity & Logo System

  • Logo Description: A fluid, calligraphic monogram merging two 'E's, symbolizing the balance between Aesthetics and Essence.
  • Logo Grid & Protection: A precise technical construction based on a modular grid to ensure visual integrity and perfect proportions.
  • Logo Variations: Flexible systems includin vertical, horizontal, and monochromatic versions for diverse applications.

Style Essentials

  • Color Palette: An earthy and serene palette featuring Moss Green (#8C906D), Terra (#6b4825), and Sand (#C7AF94) to evoke tranquility and elegance.
  • Typography: A refined balance between the elegance of Playfair Display (Serif) and the modern clarity of Montserrat (Sans-serif).

Mobile View

Let’s craft your brand’s unique essence

A brand is more than just a logo; it is a meticulous system of rules and visual harmony. From precise construction grids and protective margins to a comprehensive guide for verbal and visual consistency, explore the complete strategic thinking behind the brand.

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